
Growth Stage Guide
Every stage of growth needs different investment.
Most businesses spend the wrong money at the wrong stage, and lose a year finding out. Here is where money works hardest, and where it is most easily wasted.
Spend on
- Founder-led selling
- A simple CRM used consistently
- Testimonials
- Clarity on the best customer and offer
Easily wasted
- Rebrands
- Paid advertising before conversion is proven
- Complex software
- An early head of marketing
Building value
Capture customer data properly from the start.
Not sure which stage you are at?
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